Neutralized a targeted disinformation campaign in 72 hours
6/19/2025
Client: Confidential Financial Services Firm
A coordinated disinformation campaign on social media targeted a financial services firm with false allegations, causing significant reputational damage and stock price volatility.
Objective
To quickly identify and neutralize a disinformation campaign, correct the public record, and protect the firm's reputation from false allegations.
Approach
- Used advanced media intelligence to trace the origins of the disinformation campaign to a network of automated bot accounts.
- Crafted a detailed rebuttal with verified third-party data and distributed it to key financial journalists and industry analysts.
- Launched a targeted digital advertising campaign to promote the factual narrative to the firm's key stakeholders.
- Worked with social media platforms to report and remove the offending accounts and content.
- Provided regular, transparent updates to investors and customers to maintain confidence.
Outcome / Impact
- The disinformation campaign was effectively neutralized within 72 hours of our engagement.
- The firm's stock price stabilized and recovered within five trading days.
- Achieved widespread media coverage of the firm's rebuttal, with many outlets correcting their initial reporting.
Services used
Velthros provided the clarity and strategic direction we needed to fight back against a malicious attack on our reputation. Their expertise was invaluable.
Background
A financial services firm became the target of a sophisticated disinformation campaign that spread false rumors about its solvency and ethical practices. The campaign, which originated from a network of anonymous blogs and social media accounts, was designed to manipulate the company’s stock price and damage its long-standing reputation. The firm’s market value was under immediate threat, and investor confidence was eroding rapidly.
What we did
Our team immediately deployed its advanced media intelligence capabilities to identify the key nodes in the disinformation network and analyze the narrative being pushed. We then executed a multi-pronged counter-offensive that included direct engagement with top-tier financial media, providing them with verified data to debunk the false claims. We also launched a targeted digital advertising campaign to reach investors and customers with the correct information, and worked closely with social media platforms to have the malicious accounts and content removed.
Result
The campaign was neutralized within 72 hours. The public record was corrected, investor confidence was restored, and the firm’s stock price recovered. More importantly, the firm’s decisive and transparent response enhanced its reputation for resilience and integrity, turning a malicious attack into an opportunity to reinforce its commitment to its stakeholders.