Protected reputation and legal position during high-profile litigation
6/14/2025
Client: Confidential Infrastructure Company
An infrastructure company was facing a multi-billion dollar lawsuit that threatened its reputation and its ability to win future contracts. A disciplined and strategic communications approach was needed to manage the narrative around the litigation.
Objective
To manage communications around a high-profile lawsuit in a way that protects the company's reputation, supports its legal strategy, and maintains the confidence of investors, customers, and employees.
Approach
- Worked in close coordination with the company's legal team to develop a communications strategy that was fully aligned with the legal case.
- Established a strict communications protocol to ensure all public statements were accurate, disciplined, and supportive of the legal strategy.
- Developed a proactive media relations program to ensure the company's side of the story was heard and understood.
- Created a dedicated internal communications program to keep employees informed and engaged.
- Prepared company executives to serve as effective spokespeople, both in the media and in the courtroom.
Outcome / Impact
- The company's reputation remained strong throughout the litigation, with no negative impact on its ability to win new business.
- Media coverage of the case was balanced and fair, with the company's key legal arguments widely reported.
- The company ultimately achieved a favorable settlement, avoiding a costly and unpredictable trial.
Services used
Velthros was a critical member of our team during a very challenging time. They helped us navigate the court of public opinion with the same skill and discipline that our legal team brought to the courtroom.
Background
A major infrastructure company was hit with a high-profile lawsuit that threatened to tarnish its reputation and undermine its business. The case was complex and the media coverage was intense. The company needed a communications strategy that could protect its reputation without compromising its legal position.
What we did
We worked as an integrated part of the company’s legal and management team. We developed a communications strategy that was disciplined, strategic, and fully aligned with the legal case. We managed all media relations, ensuring that the company’s voice was heard and its arguments were understood. We also worked to keep employees and other key stakeholders informed and confident in the company’s position.
Result
The company’s reputation was protected throughout the long and difficult legal process. The communications strategy was credited with helping to create a more favorable environment for a successful legal resolution. The company emerged from the litigation with its reputation intact and its business stronger than ever.