Reduced campaign attack impact by 75%
6/14/2025
Client: Confidential Campaign
War room cadence and disciplined messaging minimized damage across media cycles.
Objective
Coordinate response and stabilize coverage within three days while avoiding amplification.
Approach
- Launched a lightweight war room and set a morning, midday, and evening cadence.
- Centralized materials and published a single source of truth memo with approved language.
- Prepped surrogates with Q&A; live monitoring to adjust talking points.
Outcome / Impact
- Coverage stabilized within 72 hours
- -75% negative share of voice in 7 days
- Preferred framing adopted by priority outlets by day 4
Services used
The coordination was tight, and it showed up in the stories within days.
Background
A claim gained traction in regional outlets and began to ripple into national coverage. The early framing lacked context and invited speculation.
What we did
We set a clear cadence, centralized all materials in a single memo, and aligned surrogates on approved language. We monitored coverage and social conversation in real time to adjust emphasis without amplifying the claim.
Result
Coverage stabilized within three days. Negative share of voice declined and preferred framing appeared in priority outlets by day four.