Navigated intense regulatory scrutiny to protect market position
7/31/2025
Client: Confidential Technology Company
A leading technology firm faced a high-profile antitrust investigation from regulators, threatening its reputation and market leadership. A proactive and transparent communication strategy was needed to manage the narrative.
Objective
To navigate a complex regulatory investigation by clearly communicating the company's value proposition, engaging constructively with policymakers, and maintaining the trust of customers and investors.
Approach
- Developed a comprehensive messaging platform that highlighted the company's pro-competitive innovations and customer benefits.
- Engaged in proactive outreach to key journalists and industry analysts to provide context and counter misinformation.
- Created a dedicated policy-focused content hub to serve as a resource for policymakers and the public.
- Prepared company executives for testimony and media appearances, ensuring a consistent and compelling message.
- Monitored the regulatory and media landscape in real-time to adapt the strategy as needed.
Outcome / Impact
- Media coverage shifted from a focus on antitrust concerns to a more balanced discussion of the company's role in the market.
- The company's stock price remained stable throughout the investigation, reflecting sustained investor confidence.
- The final regulatory outcome was more favorable than initially anticipated, with the company avoiding the most severe penalties.
Services used
Velthros was an indispensable partner in our most challenging moment. They helped us tell our story effectively and navigate a complex political and media environment with skill and precision.
Background
A leading technology company was facing a major antitrust investigation that threatened to break up the company and fundamentally alter its business model. The public and political narrative was turning against them, and they needed to regain control of their story.
What we did
We developed a multi-faceted communications strategy designed to reframe the debate. We focused on showcasing the company’s positive impact on consumers and the broader economy. We engaged directly with policymakers, providing them with detailed information and analysis. We also worked to build a coalition of third-party validators who could speak to the company’s pro-competitive practices.
Result
Our strategy helped to shift the narrative and create a more balanced and informed public discussion. The company was able to secure a more favorable regulatory outcome, protecting its ability to innovate and compete. The experience also strengthened the company’s public affairs capabilities, leaving it better prepared for future challenges.